Free 5-page builds

Starter Content Questionnaire

Free build + $25/mo hosting, up to 5 pages. About 25 minutes. Answer in plain sentences and fragments — do not try to write polished marketing copy, that is our job. Write "need help" on anything you would rather talk through.

~25 minutes
8 sections
Prefer the PDF?

01 The basics

These exact strings go in your footer, your contact page and your Google listing.

Business name as it should appear * Year founded Employees Tagline — under 10 words Goes under the logo and in the browser tab. Example: "Helping Small Business Make Waves." What you do, for whom, and why you — 2 or 3 sentences * If a stranger asked at a cookout, what would you say? Phone Text ok? Public email Business hours Street address City State ZIP Show the address? Write YES to display the full address, or NO if you work from home and want service area only. Towns / counties you serve List every town you serve — these become your local search terms. Licenses / permit numbers to display Veteran-, woman- or family-owned? Only if you want it on the site.

02 Your story

This becomes your About page. Specifics beat polish — names, numbers and the parts that were hard are what make it worth reading.

Why did you start this business? * What were you doing before, and what made you go out on your own? What do customers thank you for most often? * What do you believe about your industry that most competitors do not? Values — 3 to 5 things you will not compromise on Write the value AND a sentence about how it shows up in the actual work.

03 Your customers

Describe your ideal customer * Specific enough to picture one real person — what they own, what they are worried about. What are they afraid of before they call you? Bad past contractors, hidden fees, being upsold, downtime. The site should answer this before they ask.

04 Services

Up to five. If you sell more, list the five that make you the most money.

Service 1

Service name (what customers call it) Price or range What it includes, and who it is for

Service 2

Service name (what customers call it) Price or range What it includes, and who it is for

Service 3

Service name (what customers call it) Price or range What it includes, and who it is for

Service 4

Service name (what customers call it) Price or range What it includes, and who it is for

Service 5

Service name (what customers call it) Price or range What it includes, and who it is for How should pricing appear on the site? Anything to promote right now? A seasonal special, a new service, a hiring push.

05 Proof

This converts visitors more than the design does. Bring receipts.

Paste 3 testimonials — first name, last initial, city Copy them straight out of Google, Facebook or a text message. Verbatim beats polished. Google reviews Star rating Years in business Jobs / customers to date Certifications, licenses, insurance, awards, memberships Include the issuing body and number where it matters. Guarantee or warranty — exact wording

06 What should visitors do?

The one action you want most Where should form submissions go? Exact wording for the main button Example: "Get a Free Estimate" or "Call Now - We Answer". Response time you will promise Only promise a response time you will actually hit. What do you need to know from someone who contacts you? Only ask for what you truly need — every extra form field costs you leads.

07 Getting found

What would someone type into Google to find a business like yours? * 6-10 phrases exactly as a customer would type them, including the town. Example: "emergency plumber navarre fl". Competitor site #1 Competitor #2 Google Business Profile claimed? Facebook Instagram Other social

08 Files, domain & access

DO NOT ENTER PASSWORDS ON THIS FORM. Tell us what exists and who controls it; we will send a secure link when it is time to share credentials.

Link to your files (Drive / Dropbox) Brand colors, if you know them Hex codes are ideal, but "the blue on our truck" works too. Domain you own or want Registrar Who has that login? Anything currently managed by a previous developer or agency? Tell us now — recovering access from a former provider is the most common cause of launch delays. Completed by * Date

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