Full builds

Website Content Questionnaire

This is the one long form in the project, and filling it in completely is the single biggest thing you can do to keep your launch on schedule. Every question here is something we would otherwise have to email you about later, one at a time, while the build sits waiting. Answer in plain sentences and fragments — do not try to write polished marketing copy. That is our job. Skip anything that truly does not apply, and write "need help" on anything you would rather talk through.

~60 minutes
16 sections
Prefer the PDF?

01 The basics

These exact strings appear in your page footer, contact page, Google listing and structured data. Type them the way you want them to appear everywhere, forever.

Business name as it should appear on the site * Legal entity name (for footer / terms) Tagline or one-line description Under 10 words. Goes under the logo and in the browser tab. Example: "Helping Small Business Make Waves." Elevator pitch — what you do, for whom, and why you * 2-3 sentences. If a stranger asked at a cookout, what would you say? Main phone Text-capable? Main email Second email (billing, etc.) Street address City State ZIP Suite Should your street address be shown publicly? Service area — cities, counties or radius you cover List them all. These become the local-SEO pages and the "areas we serve" section. Business hours Include holidays and any "emergency / after hours" arrangement. Example: Mon-Fri 8-5, Sat 9-1, closed Sunday. Year founded Number of employees Licenses / permit numbers to display

02 Your story

This becomes the About page. Answer as if you were talking, not writing. Specifics and small details are what make an About page worth reading — names, numbers, places, and the parts that were hard.

Why did you start this business? * What were you doing before? What made you decide to go out on your own? What was the hardest part of getting started? Readers trust businesses that admit the climb. This is usually the best paragraph on an About page. Tell us about one customer you are proud of helping What was their situation, what did you do, how did it end? First names or "a client in Navarre" is fine. What do you believe about your industry that most competitors do not? This is the backbone of your differentiation. Strong opinions welcome. What are you known for? What do customers thank you for most often? Milestones worth mentioning Year founded, first location, expansions, a 1,000th job, awards, certifications, community work. Dates make a timeline section possible. Values — 3 to 5 things you will not compromise on Write the value AND a sentence about how it shows up in the actual work. "Honesty" alone means nothing; "we send photos of the problem before we touch it" means everything. Where do you want the business to be in five years? Community involvement, sponsorships, causes you support Are you a veteran-, woman-, family- or minority-owned business? Only if you want it on the site. It matters to a lot of buyers.

03 The people (team bios)

Fill in one block per person you want on the site. Small human details land better than job titles — "has re-piped half of Navarre and coaches Little League" beats "Senior Technician".

Team member 1

Full name Title / role Years in the trade Photo? Background, certifications, and one human detail

Team member 2

Full name Title / role Years in the trade Photo? Background, certifications, and one human detail

Team member 3

Full name Title / role Years in the trade Photo? Background, certifications, and one human detail

Team member 4

Full name Title / role Years in the trade Photo? Background, certifications, and one human detail

04 Your customers

Everything on the site is written to one person. Help us picture them.

Describe your ideal customer * Age, situation, what they do, what they own, what they are worried about. Be specific enough to picture one real person. What problem are they trying to solve when they find you? * What are they afraid of, or burned by, before they call? Past bad contractors, hidden fees, being upsold, not being taken seriously, downtime. The site should answer these before they have to ask. What objections do you hear most, and how do you answer them? List them as pairs. "Too expensive" → your actual answer. These become FAQ entries and page copy. Who is NOT a good fit for you? Saying this plainly on the site saves you both time and filters your inbox. Where do most of your customers come from today? Referrals, Google, Facebook groups, yard signs, a truck wrap, a realtor network?

05 Services & products

One block per service you sell. If you have more than eight, tell us which eight matter most and we will group the others.

Service 1